How Businesses Can Navigate COVID-19

How Businesses Can Navigate COVID-19

If you’ve been affected by COVID-19, you’re not alone. Individuals, families, and businesses have faced having to adapt to a new world without any warning. Small businesses, in particular, have been hit hard and may be feeling particularly vulnerable right now. Whether your business is still temporarily closed or you’re an online store with an unexpected surge of orders, we are here to help. While there are many government aids out there that can support your business during this time, here is how your business can help itself throughout COVID-10.


What Businesses Can Do Throughout COVID-19


  • Keep connected

First and foremost, communicate often. Keep in touch with fellow entrepreneurs, your employees, and your audience. We’re all in this together, so set some time aside to check in to see how everyone is doing. It’s especially important to keep your clients and potential customers up-to-date on how your business is operating and if there will be any delays.


  • Get creative

Being resourceful during this time will look different to each business. If people can’t come to your business in person, think about creative ways you can take your business to them. Whether you create a new product, start offering delivery, or create a series of online classes, there are still plenty of ways you can get your business out into the world.


  • Hone in on digital marketing strategies

Now is a great time to review your business’s online presence. Is your website up to scratch? How about creating new landing pages or SEO-friendly content? Are you regularly posting on social media? Review your digital marketing strategy and work on improving it throughout this time.


At CAV Insurance Agency, we work hard to protect businesses during this unusual time. Serving Wellesley, Arlington, Natick, Concord, Cambridge, and neighboring towns, contact us today on 781-237-4107 to get started on your reliable commercial insurance policy.